Proof Over Promises.
In a world obsessed with hype and unverified claims, we believe in demonstrating tangible results.
This portfolio is a direct reflection of our philosophy: we engineer the foundational architecture and strategic systems that transform bold visions into enduring success.
We let our work prove our value.
Google Web3 Gaming Week.
During his time at Google, Alex Albano spearheaded and delivered the company's first-ever Web3 Gaming Week. This six-day summit was designed to accelerate innovation in decentralized gaming, bringing together builders, innovators, and thought leaders. Alex secured key partnerships with L1 blockchains and curated the technical deep dives, ultimately equipping over 300 developers with the tools and insights needed to build the future of gaming.
The DePIN Pledge.
As part of a fractional CMO engagement under a previous venture, Alex Albano architected the core narrative and built a pledge platform for DepinPledge.xyz. This strategic initiative successfully called on communities to combat centralized monopolies, securing over 25 pledges and top-tier media coverage within the first week of launch. This project exemplifies Alex's ability to transform philosophical brand values into tangible, community-driven campaigns.
Strategic Marketing Blueprint.
This strategic blueprint is an example of a deep-dive consulting exercise delivered for a real oracle business. Alex Albano transformed a technically superior but narratively under-leveraged solution into a market-defining brand. By creating a phased go-to-market plan and repositioning the company with bold messaging like “Oracle for AI,” this work illustrates a fundamental shift in perception—from a simple infrastructure provider to an influence-led market leader.
Chainstack.
As the first Chief Growth Officer, Alex Albano was the agent of growth that spearheaded Chainstack's pivotal shift from an enterprise-focused business to a Web3-native company. He identified and seized a critical market opportunity, negotiating a key partnership with Polygon that not only skyrocketed user adoption and revenue but also established the core business model that remains the engine of the company's growth today.
Beyond the Hype.
In an industry defined by hype, we believe in strategy over spectacle and substance over style. Our "Proof of Brand" series is an ongoing exploration of how founders
shape public perception through behavior, not just design.
This deep-dive case study on Vitalik Buterin serves as a blueprint for
how to build quiet influence and enduring trust in a loud industry.
This case study outlines the foundational brand principles that guide our work, including:
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Relentless Intellectual Clarity: He embraces complexity and avoids oversimplification, trusting his audience to meet him in the weeds.
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Visionary Craftsmanship: He doesn't just theorize; he builds, translating abstract visions into real, functioning systems.
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Principled Disruption: He is willing to take unpopular stances, always prioritizing the mission over consensus.
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Idealistic Realism: He maintains an optimistic belief in technology's power to do good, while grounding his work in pragmatism and long-term values.
